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All the Background Story Behind the Mercedes Benz Logo

Filed in Articles by on July 8, 2020 0 Comments


All the Background Story Behind the Mercedes Benz Logo.

Mercedes Benz Logo: Mercedes Benz is a famous brand that is known around the world. Amongst the most fascinating things about the Mercedes Benz brand are the automobile’s logo and history. We would be delving into the history of Mercedes Benz and explaining the meaning of its logo and the evolution over the years.

The History and Story Behind the Mercedes Emblem

The History and Story Behind the Mercedes Emblem

Given the type of name, it might not exactly be surprising to be told that each Mercedes and Benz are references to persons who had crucial roles in making Mercedes-Benz become a reality. However, the precise manner of those both people’s contributions would be a surprise. In short, Mercedes-Benz isn’t named for both individuals at the top of both firms that came along to make Mercedes-Benz. Instead, it’s named after 2 cars that were seen as being representative of these two firms.

Mercedes-Benz Emblem – Meaning and History

Unlike different automobile makers that renovate their identity and badge every ten years to improve the attractiveness to a replacement generation or demographic, Mercedes Benz is known to have stuck to its logo for more than 100 years.

Gottlieb applied scientist, founding father of DMG, which might later become Mercedes-Benz. Image Credit to Mercedes-Benz USA

The first was the 1901 Mercedes that was factory-made by Daimler-Motoren-Gesellschaft (DMG). The automobile was a part of a series of cars that kicked off with one thing that had been designed for an Austrian diplomat named Emil Jellinek, that happened to be a sports racist aficionado also he managed to bring a lot of client interest in DMG through his participation within the car races that served as valuable selling boosters in those times.

As a result, Jellinek was brought into the ranks of DMG’s leadership, whereas the name of Jellinek’s car Mercedes became related to the series of cars that saw his involvement. Initially, Mercedes was Jellinek’s daughter’s name, however, it’s important to notice that Jellinek appears to possess become rather addicted to the name in later times, so well got tensed-up t o change his name to Jellinek-Mercedes.

Meanwhile, the second was the Benz Patent-Motorwagen, which came come in 1885. Considering the time of its release, it would be expected that this very vehicle is among the claimants for the title of being the initial production automobile which will be found throughout the entire world. Moreover, it’s the vehicle that introduced Karl Benz’s name to the world, although it ought to be mentioned that he couldn’t have succeeded with no contributions of his Bertha. 

In part, this is as a result of Bertha seeing real potential in Karl, so well she truly imputed her own dowry in his business. However, it is important to state that  Bertha was the one that marketed the Benz Patent-Motorwagen by taking it on the initial long-distance road trip by a car in history, that needed her to act as not simply the motive force however conjointly the mechanic that had to manage all of the issues that came up on the method from urban center to Pforzheim. As a result, it’s no marvel that the Benz Patent-Motorwagen became emblematic of Benz & Cie, one in all the 2 firms that combined to create Mercedes-Benz.

How Did the Mercedes-Benz emblem acquire Existence?

Naturally, the Mercedes-Benz emblem came into existence as a result of the combining of the 2 firms. However, it’s necessary to state that it’s continuing to go through amendment since its initial creation, that is why there has been noticeable change between the initial version and therefore the current version.

First, DMG used a star – This is due to the fact that Gottlieb Daimler’s sons remembered their father mailing a postal card to their mother claiming that a three-pointed star that was the mark utilized to locate his house would in time, bring prosperity to him by shining over his automobile factory. As a result, DMG went with a three-pointed star for its image, although it’s noteworthy to state that it trade-marked a four-pointed star that was not used also.

Second, Benz & Cie used a laurel wreath close its name – As for the selection of a laurel wreath, well, let’s just say that it’s a strong image with long-standing connotation in Europe. After all, the laurel wreath was what the Greeks of old gave out to victors at athletics, also as poetic competitions.  Very much like the way laurel wreath was what the Romans of old gave to those that received the privilege of holding a triumph throughout the town. Summed up, the laurel wreath isn’t simply an emblem of conclusion however conjointly an emblem of power, that are a few things that it retains to the current day.

When DMG and Benz & Cie came along, the three-pointed star was combined with the laurel wreath to make the forerunner to the trendy Mercedes-Benz image. it’s attention-grabbing to notice that the image possesses a further which means in this its 3 points represent the company’s want for universal implementation on not simply land however conjointly the air also because the ocean, that is very bold to mention the smallest amount.


Mercedes ably uses the shade of bimetal silver in its company identity.
It is aforementioned that silver may be a favorite color of the elites that is why this color is employed in Mercedes-Benz to justify the character of this complete.


Created in “Corporate A Light”, the font in Mercedes emblem appearance subtle in its emblem style and goes well with its overall company identity.

It actually reflects the temperament of the emblem style of Mercedes-Benz.
Let’s currently explore very well the made history of Mercedes emblem and the way it evolved over time:

What will the Mercedes-Benz emblem Mean?

Daimler is reported to possess the aforementioned that the star represents DMG’s ambition to guide performance industries in land, sky, and sea. What we all know is that the logomark represents a fashionable history – athletics, ambition, and therefore the convergence of powerful industrial innovators.

Its distinguished symmetry, monochromatic style, and powerful angles have created the Mercedes-Benz badge instantly recognizable and extremely prized. An emblem of dependability, excellent performance, and historical political orientation, the long-lasting star points to Mercedes-Benz’s past, present, and future!

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CSN Team.

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