The Top 10 Best Insurance Policy Websites to Surf in 2019.
Best Insurance Policy Websites… Have you had problems deciding the best website to acquire insurance of any type in 2019? Insurances are a better way to plan for the future and safe for the family. There are three things that customers desire and look out for from insurance companies which are choice, ease and advice.
Best Insurance Policy Websites
An insurance website should make it simple for visitors to find information. There are certain tasks users should complete which include filing claims, applying for coverage, reviewing and making changes to a policy paying a bill. Ease id determined by focusing network navigation, information architecture.
Insurance customers need to feel in control and getting best deal possible, but insurance is complex most insurance terms are unfamiliar to most people, which makes it difficult to different one plan from another. One medium to give users a control is to assist them understand the risk and make wise decisions about their purchase.
Purchasing insurance is an emotional decision to make and users are looking towards protecting their life, family and valuables. Users often seek advice and guidance when it has to do with insurance.
1. New York Life
NYL is one of the best insurance websites in the industry. This orderly and clean website sets the user experience bar on a mile high with tremendous taglines, effective images, and a brilliant conversational wizard that cuts through the clutter and gets its users to the right part of the website.
New Yoke Life knows how to keep its customers entertained with beautifully designed storytelling pages. The NYL website scores in the charts for many of the UX best practices: instinctive navigation, use of colors’, weighing salient points, and scrolling progress bar. All of these factors make this our highest scoring website for ease, choice, and advice.
2. Concordia Plans Services.
Concordia Plans Services (CPS) is constantly one of the top-rated insurance websites when it comes to user knowledge. The website’s user-centric information architecture (IA) is on different user types and the intuitive audience-based navigation is fully aligned with its customer journeys.
A wizard, which is significantly incorporated into the website, is designed to assist users depending on who they are and the tasks they need to carry out. This puts users in charge gives them advice, and humanizes the user knowledge. CPS’ website has been commended by insurance marketing professionals as “one of the most excellent in the industry” for ease, choice, and advice. It is also one of the most excellent insurance website case studies.
Progressive’s website has progressed just as its name. Flo is the company’s iconic brand character, is front and center, projecting her upbeat personality and familiar interest. It’s almost as if Flo is there by your side, assisting you select insurance products or acquire a quote all through a homepage wizard.
What a great way to humanize the digital knowledge. The website is also full of appealing, informative, and highly visual storytelling pages that cover the products and services using attention-grabbing UX technique and orderly-placed calls to action. The Progressive website attains very high in the three areas of ease, choice, and advice.
Lemonade needs you to forget every knowledge its user had about insurance. And that is precisely what they have done with their website, replacing complex. Lemonade knows that good UX is good business and they got acquainted with the art of storytelling with their highly engaging website.
Every constituent of the website has been user tested and refined from the messaging and the sustaining visuals to the use of videos and the strategically-positioned CTAs ending with the “Maya” artificial intelligence bot. All of these assist users craft the perfect insurance policy for their needs. Lemonade’s explosive growth is a testament how UX is changing insurance and insurtech.
Ladder is looking forward to disrupting the life insurance market the same way lemonade disrupted renters/homeowner’s insurance. And they are doing it in a noticeably familiar way, focusing on a single effective storytelling homepage with a few aid pages.
This arrangement works well and creates a unforgettable and encouraging user knowledge, chunking information and concentrating on one concept at a time, creating emotional moments, presenting social proof, and finally presenting a commendable simple conversational process to get a quote. All these helps Ladder score high points for ease, choice, and advice.
Geico’s website takes a very clean, orderly approach to the homepage just like Flo on Progressive’s website, the famous Geico Gecko humanizes the digital knowledge by giving guidance and advice, assisting with the selection of insurance products, and resuming the quote process.
The website makes great use of UX icon best practices and color-coding that aids users find distinct insurance products and sections. It also does a good job explaining what is included in various policies and addressing FAQs.
7. Farmers Insurance
Traditional insurance companies like Farmers Insurance understand the significance of humanizing the knowledge of insurance shopping. How can J.K. Simmons be ignored on the homepage of the website?
The “insurance professor” establishes immediate trust and credibility, which is a immense way to get users started on the quoting process. And more to that, Farmers website makes great use of icons that go after best practices to browse an wide range of insurance products on the homepage and in the navigation menu. This makes it simpler to find information.
Metromile does not feel like a typical insurance website, because Metromile is not a typical insurance company. Their Pay-Per-Mile car insurance concept is based on how much the user drives, which needs some explaining for the average consumer. Luckily, the website really explains it very well with effective taglines, examples, and a video to explain.
The website comprise of brilliantly-executed storytelling pages that uses the best UX principles designed to attract and hold users’ attention. The website entirely feels very user friendly and scores a high points for ease, choice, and advice.
Insurify is everything insurance industry is not known for: it is simple, it is frictionless, and it is rapid. The website scores high in the chart for ease, choice, and advice. There is no other online experience that does a better job discovery the best auto insurance with the same level of guidance, ease, and simplicity.
The only reason insurtech companies like Insurify exists are because traditional insurance websites have declined behind in user skill. Insurify removes friction and difficulties by making available a laser-concentrated, streamlined UI that uses the best techniques of progressive disclosure and AI to find the best quotes, and allows you to compare your options.
10. State Farm’s
State Farm’s website places lesser focus on emotional connection and more to getting their users to the right place. The “What We Offer” and the “Explore” mega-menu navigation makes it easier to search everything related to State Farm – this is a good way to introduce users to the broaad choice of insurance products the company offers.
The website also strategically guides users directly from the homepage. Emergency alerts are placed prominently; users have direct and simple access to receiving a quote, getting roadside aid, or filing a claim. State Farm also “humanizes” the skill by presenting users with the option of going ahead with the conversation with a local agent simply by imputing in their zip code, which is a great “advice” characteristic.
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