Assessment of Society for Family Health (Sfh) Communication Strategies for Maternal and Child Health in Makarfi And Sabon Gari Local Government Areas
Assessment of Society for Family Health (Sfh) Communication Strategies for Maternal and Child Health in Makarfi And Sabon Gari Local Government Areas
ABSTRACT
This study examined the communication strategies used by Society for Family Health (SFH) on Maternal and Child Health (MCH) in Makarfi and Sabon Gari Local Government Areas in Kaduna State.
The aim of the study is to assess the effectiveness or ineffectiveness of the communication strategies used by SFH for maternal and child health.
The study adopted Health Belief Model (HBM) and Protection Motivation Theory (PMT). Data was collected using Focus Group Discussion (FGD), Key Informant Interview (KII) and Questionnaires.
4 KIIs and 9 FGDs were conducted on SFH staff and pregnant women/nursing mothers respectively, while 45 questionnaires were distributed to health workers in the selected health facilities covered by SFH.
Probability and non-probability sampling technique were adopted; the simple random sampling was used in selecting 9 PHCs in Makarfi and Sabon- Gari LGA and 4 key informants from Society for Family Health were purposively selected for the key informant interviewed.
The data was analysed using the descriptive statistics and percentage frequency distribution table. Findings show that the Communication Strategies used by SFH are interpersonal communication, mass media, posters, antenatal visits, and women and men meetings.
TABLE OF CONTENTS
TITLE PAGE .. .. .. .. .. .. .. i
DECLARATION .. .. .. .. .. .. .. ii
CERTIFICATION.. .. .. .. .. .. .. iii
DEDICATION .. .. .. .. .. .. .. iv
ACKNOWLEDGEMENTS . .. .. .. .. v
TABLE OF CONTENTS .. .. .. .. .. .. vii
LIST OF TABLES.. .. .. .. .. .. .. ix
APPENDIX.. .. .. .. .. .. .. .. x
ACRONYMS .. .. .. .. .. .. .. .. xii
ABSTRACT…. .. .. .. .. .. .. xiii
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study .. .. .. .. .. 1
1.2 Statement of the Problem .. .. .. .. .. 5
1.3 Aims and Research Objectives .. .. .. 7
1.4 Research Questions.. .. .. .. .. .. 7
1.5 Scope of the Study .. .. .. .. .. .. 8
1.6 Significance of the Study.. . .. .. .. 8
1.7 Operational Definition of Terms .. .. .. .. 10
CHAPTER TWO: LITERATURE REVIEW
2.1 Introduction .. . . .. .. .. .. 12
2.2 Maternal Child Mortality: Its Causes and Effect in Nigeria ..12
2.3 Causes of Material and Child Mortality in Nigeria .. .. 14
2.4 Effects of Maternal and Child Mortality in Nigeria .. 18
2.5 The Role of NGOs in Nigeria .. .. .. .. 18
2.6 Health Communication .. .. .. .. 19
2.7 Communication Strategies .. .. .. .. 21
2.8 Strategic Communication Chart by UNICEF .. .. 24
2.9 Attributes of Effective Communication .. .. 25
2.10 Communication Strategies used by SFH in ESMPIN Project 27
2.11 Empirical Review .. .. .. .. .. 27
2.12 Theoretical Framework .. .. . . .. 35
CHAPTER THREE: METHODOLOGY
3.1 Introduction.. .. .. .. .. .. .. 43
3.2 Research Design .. .. .. .. .. .. 43
3.3 Population .. .. .. .. .. .. .. 43
3.4 Sample Size .. .. .. .. .. .. .. 44
3.5 Sampling Technique .. .. .. .. .. 44
3.6 Method of Data Collection .. .. .. .. .. 45
3.7 Instrument forData Collection.. .. .. .. 45
3.8 Validity and Reliability .. .. .. .. .. 47
3.9 Methods of Data Analysis.. .. .. .. .. 47
3.10 Variable .. .. .. .. .. .. 47
3.11 Measurement .. .. .. .. .. .. 48
CHAPTER FOUR : DATA ANALYSIS AND INTERPRETATION
4.1 Data Presentation, Interpretation and Analysis .. 49
4.2 Presentation and Interpretation of Data .. .. 49
4.3. Discussion of Findings .. .. .. ..
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Introduction .. .. .. .. .. .. .. 69
5.2 Summary of Findings .. .. .. .. .. 69
5.3 Conclusion .. .. .. .. .. .. .. 72
5.4 Recommendations .. .. .. .. .. .. 73
5.5 Suggestions for Further Studies .. .. .. 74
References .. .. . . .. .. .. . 75
INTRODUCTION
Communication is at the centre of any development activity. It cuts across various spheres of human endeavors such as health, agriculture, education, infrastructure, among others.
Communication has become an indispensable tool used in pooling ideas across all divides, aimed at promoting an enduring environment for humanity.
For this reason, it is considered a transactional process, such that all the stakeholders involved in any development are brought together to achieve a definite goal.
One key area of communication for development is health – a situation described by WHO as ―a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity‖.
Communication in this context is considered as goal-driven, since all the relevant stakeholders of health are involved in decision making towards effective health delivery system in the society.
One of the areas of interest in communication for health development is ‗maternal and child health’ – one of the eight Millennium Development Goals (MDGs) set by the United Nations to be accomplished by 2015.
The United Nations set this as priority with a view to promoting healthy living among the vulnerable groups in the society.
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