Audience Perception of Nta And Channels Tv Coverage of 2015 : Current School News

Audience Perception of Nta And Channels Tv Coverage of 2015 General Elections In Nigeria

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Audience Perception of Nta And Channels Tv Coverage of 2015 General Elections In Nigeria.

ABSTRACT

Nigerian television audiences were puzzled by the way 2015 general election was covered by television stations in the country.

The use of derogatory words, disparaging documentaries and series of allegations are some of the features that marked out media reportage of candidates and their political parties during the election.

In the light of the foregoing, this study therefore, seeks to find out audience perception of NTA and Channels television coverage of the election.

The study adopted survey research method and in-depth interview while questionnaire was used as instrument for data collection. Cochran’s (1963) statistical formula was used in drawing the sample for the study.

The sample size for the study is three hundred and eighty-four (384). Probability sampling technique was adopted using multi-stage sampling method.

INTRODUCTION

Background of Study

The Nigeria Mass Media have played significant roles in the pursuit, attainment and sustenance of democracy, right from the colonial era through the Military regime to the current political dispensation in Nigeria.

The partisan political colouration of the media incapacitated and prevented them from performing their functions of educating, informing and entertaining the public.

The veracity of the media and the credibility of their practitioners became questionable. This was one of the factors that contributed to the fall of the Second Republic in December 1983 (Olayiwola 1991, P40).

Political leaders such as Chief Obafemi Awolowo and Nnamdi Azikwe used regional Television stations such as Western Nigeran Television and Eastern Nigeria Television respectively, to pass their messages across to the electorates (Biola Ojenike 2002: 27).

REFERENCES

Akuezuilo & Agu (2002).Research and Statistics in Education and Social Sciences; Millenium Edition, Ezi- Abba, Awka, Nigeria. Nuel Centi Publishers and Academics Press Ltd.

Asemah, E. (2011). Selected Mass Media Themes, 1st edition, Matkol Press, Jos Nigeria.

Azuka, B. (2011). Research Methods: Theory and Applications, (1st ed), Nigeria. Noben Publishers.

Baran, S.J & Davis, D.K (2006). Mass Communication Theory: Foundation, ferment and theory, (4th ed), Boston, Wadsworth.

Blumler, J.G., & Thoveron, G. (1983). Analysing a Unique Election: Themes and Concepts. In

J.G. Blumler (Ed.) Communicating to Voters: Television in the First European Parliamentary Elections. London: Sage.

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