Ads: Get Admission into 200 Level and Study any Course in any University of Your Choice. Low Fees | No JAMB UTME. Call 09038456231

Listeners’ Reaction to Kukere Mkpo on Planet Radio 101.1fm


Listeners’ Reaction to Kukere Mkpo on Planet Radio 101.1fm


The studying aimed at assessing the reaction of listeners to Kukere Mkpo on Planet Radio 101.1, Uyo, in other to ascertain audience respondents towards the programme, and to determine the degree to which Kukere Mkpo influences its audience.

The survey research method was adopted for the study and the instrument used to elicit responses was questionnaire. The sample was three hundred and eighty-four (384), although three hundred and fifty-eight (358) copies were retrieved and found useful for the study.

The finding of the study revealed that the respondents benefitted from Kukere Mkpo. It was further revealed that listeners were satisfied with the programme and language was not a barrier in listening to the programme. Therefore, it was recommended that the programme be extended and the producer of the programme should generate more vital content and information.


TITLE                                                                                                                        PAGES

Title Page       —         —         —         —         —         —         —         —         —

Declaration     —         —         —         —         —         —         —         —         —

Certification   —         —         —         —         —         —         —         —         —

Dedication      —         —         —         —         —         —         —         —         —

Acknowledgements    —         —         —         —         —         —         —         —

Abstract —      —         —         —         —         —         —         —         —         —

Table of Contents       —         —         —         —         —         —         —         —

List of Tables —         —         —         —         —         —         —         —         —


1.1       Background to the Study        —         —         —         —         —         —

1.2       Statement of the Problem —   —         —         —         —         —         —

1.3       Research Objectives   —         —         —         —         —         —         —

1.4       Research Questions    —         —         —         —         —         —         —

1.5       Significance of the Study       —         —         —         —         —         —

1.6       Limitation of the Study —      —         —         —         —         —         —

1.7       Delimitation of the Study  —              —         —         —         —         —

1.8       Definition of Terms   —         —         —         —         —         —         —


2.1       Review of Concepts —            —         —         —         —         —         —

2.2       Review of Opinions    —         —         —         —         —         —         —

2.3       Review of Studies      —         —         —         —         —         —         —

2.4       Theoretical Framework          —         —         —         —         —         —


3.1       Research Method        —         —         —         —         —         —         —

3.2       Population of the Study          —         —         —         —         —         —

3.3       Sample Size and Sample Procedure —           —         —         —         —

3.4       Description of Research Instrument —          —         —         —         —

3.5       Validity of Measuring Instrument —   —       —         —         —         —

3.6       Method of Data Collection    —         —         —         —         —         —

3.7       Method of Data Analysis —   —         —         —         —         —         —



4.1       Presentation and Analysis of Data     —         —         —         —         —

4.2       Discussion of Findings           —         —         —         —         —         —


5.1       Summary of Findings —         —         —         —         —         —         —

  • Conclusion —         —         —         —         —         —         —         —

5.3       Recommendations      —         —         —         —         —         —         —

5.4     Recommendation for Further Studies            —        —         —         —         —



1.1       Background to the Study

Listenership basically involves the number of people who listen to a radio station or the type of programmes produced by a particular radio station. It is also for the reason of listener’s satisfaction that radio programmes such as Kukere Mkpo are produced.

As the world is continually growing digitally and the needs of the audiences are being gradually identified through various media surveys, the mass media messages are gradually becoming audience specific, interactive and participatory. Thus since there can be no media without an audience as radio has to do with listenership, media practitioners are making continuous efforts to satisfy the needs of their audiences in order to keep them connected to their station.

The need for a participating programme has been made possible through the introduction of Kukere Mkpoa phone-in programme on Planet Radio 101.1fm in Uyo, Akwa Ibom State. This programme has given its listeners the latitude to air their views on topical issues raised in the programme that affects the society.

Although conclusions cannot be drawn as to the satisfaction level of listeners to the programme, it can well be said that audience members do appreciate programmes more when they are given an opportunity to participate in the programme, (Dara mola, 2005).

Furthermore, a lot of radio stations give great consideration to their listenership base. This, in turn, influences programme content and programme schedules. This is because, it is only when the target audiences are satisfied with a particular programme that such a programme could be said to be successful, and likely to attract advertisers which becomes a bonus for the media house.

On the other hand, if audience satisfaction is not increased (in terms of radio listenership being very low), the programme is deemed to have failed and could be taken off the airwaves.

Psychologically, our perception, values and reactions are shaped, influenced and perhaps guided by what we hear. Socially, our values and reactions to what is presented on radio are influenced by the type, quality and kind of information that has been transmitted to us or what we are exposed to, (Okon, 2013).

Listenership can only be promoted through participatory media programmes like Kukere Mkpo as this work portrays. This is because, it not only helps in public opinion generation and formation, it also helps in increasing the level of literacy in the society.

Moreover, people will become more anxious to seeking information and also read in order to phone into the programme and contribute their views and opinions to the topic under discussion. Also, unlike the print media, the broadcast media make provision for both the educated and non-educated.

This is evident in Kukere Mkpo being a programme where (pidgin) English is used so as to accommodate all the listeners to Planet Radio. Thus, the durability of the radio medium and its easy accessibility, easy presentation style, and affordability provide the opportunity and desire to listen.

Hence Kukere  Mkpo a phone in programme on Planet Radio 101.FM emerged to provide listeners in Uyo and its surroundings the opportunity to participate and contribute to topical issues and media discussions on issues within and outside Akwa Ibom State. Kukere Mkpo as a programme on Planet Radio 101FM brings ease to listeners’ to the programme through the introduction of humour with the sole purpose of increasing listeners awareness to the issues discussed.

This study particularly aims at determining listeners reaction to, Kukerre Mkpo on Planet Radio 101.1FM while also considering listeners perception of the programme because it is through their perception that their reaction towards the programme can be brought forth.


Africa Development Research Series (2011). Ghanaian Media and ICT Use in Fows Africa Development Research Series.

Arayo, E. (2007). Report on Radio Typology for Uganda for Afri Program and S. Huggins-Rao-Kampala: Working Document, Vol. Pp, 22-26.

Asemah, E. (2009). Principles and Practice of Mass Communication. Jos: Future Press.

Buvm, F. (2008). Community Development in Health Oxford: Oxford University Press.

Daramola, I. (2005). Mass Media and Society Lagos: Rothan Press.

Dominick, J. R. (2002). The Dynamic of Mass Communication: Media in the Digital Age.

Edwardson, R. (2008). Canadian Content: Culture and the Quest for Nationhood. Toronto: University of Toronto Press.

Folarin, B. (1998). Theories of Mass Communication: An Introduction. Text. Ibadan: Stirling-Hordan Publishers.

Fraser, C & Resestrepo-Estrada, S. (2002). Community Radio for Change and Development. Development. 45 (4) Pp.69-73.

Gathigi, G. W. (2009). Radio Listening Habits among Rural Audiences: An Ethnographic Study of Kieni West Division in Central Kenya. Ph.D Thesis in Mass Communication Ohio University.

Girard, B. (2003). The One to Watch: Radio New ICT and Interactivity. New York. Food and Agriculture.

Infante, D. A., Rancer, A. S. & Womack, D. F. (2003). Building Communication Theory. (4th ed). Cornell University Ithaca, New York: Waveland Press.

Kenya Agricultural Research Institute (2009). Agriculture case study: Livestock Information on the Airwaves; Kenya: Kenya Agricultural Research Institute.\

Kimutai, C. (2011). Research Shows radio is King in Kenya. Retrieved on 26th May 2012 from htm.

Korzenny, F. (2011). Cultural Icon: The Importance of Radio for Hispanics. New York: Elsevier/Bottlerworth-Heinemann.

Larson, C. U. (2009). Persuasion: Reception and Responsibility. (12 ed.). New York, Language Learning.

Lasswell, H. (1948). The structure and function of communication. In: 1. Bryson (Ed.). The Communication of ideas. New York: Harper and Brothers.

Lin, C. A. (2001). Audience Attributes, Media Supplementation, and likely Onhie Service Adoption mass Communication and Society, 4 (1):Pp,19-38.

Little John, S. (2002). Theories of Human Communication (6th ed.) Albuquergue, NM: Wadsworth Publishing.

Livingstone, S. (2008). Relationship Between Media and Audiences: Prospects for Audience Perception Studies. Available at April 16, 2016.

Mano, W. (2006). Scheduling for Rural and Urban Audience in Radio Zimbabwe. The Radio Journal-International Studies in Broadcast and Audio Media 3.(2); Pp, 93-106.

McQvail, D. (1983). Mass Communication Theory. (1st ed.). London: Sage.

Michener, H. A. Delamater, J. D. and Myers, D. J. (2004). Social Psychology. Australia: Thompson Wadsworth.

Ngechu, M. E. & Peter, W. O. (2002). Role of Men and Women Farmers. Journal of Communication 2.(4).Pp.20-35.

Nwanwene, A. (2005). Creative Advertising Strategies and Tactics. Makordi: Starix Communications.

Nyannjoh, F. (2005). Africa’s Media: Democracy and the Politics of Belonging. London and New York: Zed Books.

Odera, F. Y. (2008). Learning Kiswahili language by Radio at Distance Secondary Schools in Nyakach, Nyando District Kenya.

Organizational Development and Community Empowerment Firm (ODCEF), (2010). IRIN Radio Listening Survey in Somalia (ODCEF).

Osuala, E. C. (2005). Introduction to Research Methodology (3rd ed.). Onitsha: Africana-first Publishers Ltd.

Oyokunyi, I. J. (2015). Com 331: Advertising Creative Strategies and Practice. Lecture Note.

Paul, S. (2012). Young Listeners furn……….broadcast, tune into internet radio study. US: Mashable Social Media.

Quick, D. L. and Nelson, J. C. (1997). Organizational Behaviour Foundations, Realities and Challenges. New York: West Publishing Company.

Rai, B. & Gurung, D. (2009). Media and Power: How Politicians Use media. Napal Studies Academic Blog.

Rao, V. S. P. and Narayana, P. S. (1998). Organization Theory and Behaviour. Delhi: Konark Publishing Company.

Sabigan, C. (2007). Credibility perception of Television and Online news. Graduate theses and dissertations. Available at March10, 2016.

Senam, N. and Akpan, U. (2011). The Communication Research. In: International Journal of Education and Research, 2 (10). P.467.

Sterling S., O’Brien, J. & Bennett, J. (2007). Advancement through Interactive, Radio Information Systems Frontiers, 11(2): Pp,23-37.

Tetty, W. (2012). The Politics of Media Accountability in Africa: An Examination of Mechanisms and Institutions. Canada: Sage Publication.

Walters, D, James, R. & Darby J. (2011). Health Promoting Community Radio in Rural Bali: an Impact Evaluation Rural and Remote Health II.

CSN Team.

Enter your email address:

Delivered by TMLT NIGERIA

Join Over 500,000+ Readers Online Now!



COPYRIGHT WARNING! Contents on this website may not be republished, reproduced, redistributed either in whole or in part without due permission or acknowledgement. All contents are protected by DMCA.
The content on this site is posted with good intentions. If you own this content & believe your copyright was violated or infringed, make sure you contact us at [[email protected]] to file a complaint and actions will be taken immediately.

Comments are closed.