The Influence of Beauty Magazine Consumption on the Beauty Choice : Current School News

The Influence of Beauty Magazine Consumption on the Beauty Choice among Aun Students



The Influence of Beauty Magazine Consumption on the Beauty Choice among Aun Students.


This study investigates the relationship that exists between Beauty Magazine Consumption and beauty choice of consumers.

Specifically, the intent of the study is to determine whether consumption of beauty magazine has an impact on beauty choice among CMD students.

The study adopted survey research design and data were collected through administered questionnaire. Data analysis was conducted using SPSS version 20 and the results were presented in tables in frequency and percentage.

The findings reveal that consumption of Beauty Magazine has an influence on the beauty sense of CMD students. It is however, recommended that gender roles should be evaluated by future researchers.

This is to find out if the beauty choice is influenced mostly by male or female, and to also, see if these findings could be replicated in other departments in any other university.


1.1 Background of Study

A magazine is a periodical publication containing articles and illustrations often on a particular subject aimed at particular readership (Mckay, 2000).

Magazines are typically published weekly, monthly or quarterly. Magazine editorials give opinions on important contemporary social, beauty and fashion, economic, legal, political issues and intend to persuade readers to agree to a particular point of view (Mckay, 2000).

Beauty magazines gained ground as a result of people’s quest for information and facts on how to look beautiful.

Beauty is a quality present of a thing or person that gives intense pleasure or deep satisfaction to the mind, whether arising from sensory manifestations, a meaningful design or pattern.

Beauty is subjective because it is perceived differently. The saying that beauty is in the eye of the beholder is used to connote that different people have different opinions about what is beautiful.

Beauty is a regular issue of discussion for people around the world. Men and women are more concerned about their beauty and pay much attention on how they appear (Britton, 2012) .

Beauty magazines provide solutions to people’s quest on beautiful appearance. Following the latest technological development and advancement, it became easier to get latest information on fashion and beauty all time.


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