How to Established a Printing Press Business in Nigeria 2020 – A Comprehensive Guide.
Printing Press Business in Nigeria: Printing business is one of the most lucrative and high paying jobs in Nigeria today, due to the fact that, humans can’t live a total paperless life. In this article, we shall be looking into step by step procedures required by anyone to set up a complete and fast moving printing press business in Nigeria. Stay calm and read through...
It has always been said that what you don’t know is beyond you, and there is no falsehood as to this statement. It’s easy for people to look at at a project from afar and assume this will be very hard and difficult to do. But sometimes, when you get closer enough, you’d find out that those assumed obstacles are not as difficult as you’ve perceived it to be. It’s the same when it comes to the printing business.
The good news is that you no longer need long training to go into this business, and gone are the days you’d need to get all your body stained with ink to get a printing job done! The continuous improvement in technology has removed a lot of stress that getting a printing job out is just at your finger tips. All you need to do is to have the knowledge of the basic need.
You don’t need much amount of money to set up this business. A little penny like Two Thousand Naira (2,000) or Ten Thousand Naira is good enough to get you started. Moreover, as a beginner, temporary office might not be put into consideration yet. The address of one’s home or the address of a friend/relative’s office could be printed on one’s complimentary card as contact/business address.
How to Set up a Good Printing Business in Nigeria.
1. Background Knowledge and Office Settings.
These are computer people who does the designing and art work of the printing work before it goes into the printing press. For one to do printing business as a non-printer, one needs the services of a graphic artist and a printing press operator.
The graphic artist will be needed to do the graphic designs on whatever printing jobs are secured, while the printing press operator will be needed to run the sample-impressions as well as to do the final printing.
2. Promotion and Advertisement.
As a beginner, no one knows about your printing business. You’ll need to make some self advertisement by moving around various offices and firms to seek for printing jobs. You can visit schools, hospitals etc.. They don’t always run an advert whenever they require a service. It’s time you seek them out and you will see job offers rolling in.
Another form of getting your business out there is by running a ‘Classified Advert’. This is that small box in newspapers that contains the change of name of some individuals. This is where part of your small capital will go to. Get any newspaper company of your choice and run the Ad. The cost won’t be more than N5,000.
N/B: The ‘Classified Ad’ should contain your phone number for prospective clients to reach you.
3. Knowledge of Current Prices of Work Materials.
Before getting started, it’s assumed you have done your homework, by going on a market survey to know the prices of materials. Printing jobs comes in varying sizes, thickness and design. The cost aren’t the same. Knowing the current price of material enables you to make your job quotation properly whenever you’re giving out prices to your customers. So, it’s necessary to know the overall cost of that job before giving out prices.
4. Price Quotation for Each Job.
Having known the total cost of any job enquired of (the paper, the graphic design, running of sample-impression and final printing) the printer should add his profit, transportation and other contingencies, before summing up the quotation for submission.
Some clients may require a sample of the job before giving approval; and if such happens, the printer should take it as a challenge and make all efforts to provide the sample.
If the quotation is approved, it would be advisable at this stage, to ask for an advance payment which would be used to execute the job and also serve as a bond for the contract.
As a guide, if a job would cost about Twenty Thousand Naira (N20,000.00) it is advisable to charge or quote about Thirty Thousand (N30,000.00) so that the difference will take care of public relation for pertinent staff, contingencies and net profit.
5. Execution of the Job.
With advance payment or a soft loan on hand, the printer should scout for papers or cards or other needed printing materials to buy at the cheapest prices (without compromising quality) and take to the printing press to run the impression.
After that, the items would be cut/trim to size and neatly packed into desired quantities for delivery.
6. Collection of Payment or Balance Payment.
After delivering the job satisfactorily, the next and final stage is collection of payment or balance payment (if advance had been given). The printer should be pleasant to all the staff connected with the job so that his payment would be easily processed. And after collecting the payment, he should remember to gratify the staff as such will make it easier for him to get more jobs later.
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Your major strive should be customer satisfaction. It is only when that is achieve that you’ll see them coming back. Customers determines your success as long as business is concerned. Lose a customer, and you’ll lose hundreds more. You can satisfy your customers by making sure you’re working with a creative graphic designer. Having an awesome job done and fast delivery leaves a huge impression to your customers.
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