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15 Marketing Interview Questions and Answers.
Marketing Interview Questions – If you are wondering what type of questions you have to face and answer in a digital marketing interview, this article will give a list of must-read marketing interview questions and answers.
Marketing Interview Questions
This information will be helpful to both freshers and experienced candidates. The answers provided here are just hints, so you should know that your answers must be provided based on your experience. That being said, let’s begin!
1. What is marketing?
Marketing can be referred to as a form of communication with customers, with the help of marketing tools such as advertising, promotion, publicity, design aspects related to the look of the product, etc.
2. Why do you choose this job?
This particular question requires an honest answer. The interviewer is checking your commitment to the industry here. Answer this question in terms of commitment and with enthusiasm for the marketing sector. Try to answer in favor of the industry.
Your answer can include, your love for blogging and website attracted you to work as a marketing professional, the marketing industry has got a good reputation, and lots of opportunities are available to progress your career, skills and expand your knowledge.
This shows how consistent you are to improve and enhance your skills and your long-term commitment to the sector.
3. What is SEO?
This is a common but very important question in marketing interview. Search Engine Optimization (SEO) is the technique used to increase the number of users to your website by obtaining a high page rank in the search results page such as Google, Bing, Yahoo, and other search engines.
SEO techniques improve your content, site’s structure, and organization so that your site can get its position on the search engine page results.
4. What are keyword and its importance in SEO?
“keyword” in marketing is the word or phrase which you enter as a query in search engine pages to get relevant results. From an SEO point of view, keywords are very crucial for better page rankings. How and where you are using your keywords will reflect your site ranking.
5. Why are you interested in marketing our product/service?
Your research and knowledge of the company will enable you to answer questions about their products, markets, and competitors professionally and with confidence. Find out about the company’s role in the industry, its target markets, products and services, revenues, annual data, and any recent developments.
6. What are the most effective ways to increase traffic to your website?
Provide good user experience, build referral links, social media shares, customer engagement, building relationship within your place.
7. Tell me about a successful marketing campaign you recently worked on and what was your contribution?
Share information but be careful of maintaining company confidentiality. Focus on a campaign that relates to the job you are interviewing for. Highlight supporting measures such as an increase in sales, ROI, customer acquisition rate, leads. Focus on the specifics of why the campaign succeeded and quantify your personal contribution.
8. Tell me about a time you were able to change a customer’s mind when they told you “No”
This question is the company’s way of exploring your ability to influence and persevere. Highlight your ability to connect with the customer, to identify the customer’s real needs and to persuade the customer that your product can satisfy these needs.
9. What technologies have you used to reach your clients?
Show a good understanding of the latest technologies and social media platforms and how to influence them. If you have not worked much with them, read up about the latest developments in digital marketing, hyper-targeting, augmented reality and social media. You should be able to convince the employer that you keep up with the latest marketing trends.
10. Tell me about a recent situation when you had to meet a very tight deadline
Coping with pressure and deadlines is integral to a marketing position. Highlight your planning and organizing skills, your ability to remain focused and calm under stress and your ability to efficiently use available resources.
11. Which marketing book have you recently read?
This question is meant to measure your real passion for marketing. Be sure to have recently read a book that you can talk about. Focus on what you got from the book and its relevance to the challenges evident in the job you are interviewing for.
Gather together your best work samples. Put together a portfolio to present to the employer. Be ready for probing questions about the information in your portfolio.
Have some insightful questions ready to ask in your marketing interview. This will make you look competent and serious and will help you collect the information you need to assess the company and the job.
12. Give me an example of a brand strategy/marketing plan that you consider to have been very successful
This question requires you to identify a successful brand and discuss the positioning, target market, the 4Ps (product, price, place, and promotion). What would you retain and what would you change in the brand and why?
13. What about your greatest accomplishment outside of work?
Don’t underestimate questions that have nothing to do with work because surprisingly, they have everything to do with work. This question shows what motivates a candidate, and what’s important to them. So your answer should include traits that can translate to bringing value to the marketing team and the company.
14. Where do you want to see yourself five years down the line in the digital marketing sector?
This question is to test your ambition towards your career. Think about your role that you are interviewing for and how you may be able to progress in that particular role? If you are interviewing for a marketing executive role, then you could say you want to be a marketing manager. Or, if you are interviewing for a manager then you could say you want to see yourself running your marketing agency.
15. How can your experience of digital marketing be of benefit to us?
Think about what have you done in the past, the points that where you were praised for your work, the skills that you picked up which might be helpful for the business overall, and how your knowledge can help the current business and existing clients.
In this question, the interviewer wants you to give a unique answer that can differentiate you from other candidates. So think multiple times before answering this question. Think for an answer which should be unique and valuable and how it could have a positive impact on the business.
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