Content Strategist Job Description 2021 Latest Updates : Current School News

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Content Strategist Job Description 2021 Latest Updates

Filed in Job by on October 8, 2021

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– Content Strategist Job Description –

This Content Strategist job description can be used to create a job advert that will attract candidates who are qualified for the job. Feel free to revise this job description to meet your specific job duties and job requirements.

Content Strategist Job Description 2021 Latest Updates

Content is king in today’s competitive marketing landscape. Businesses of all sizes are using content marketing as an essential marketing tool to increase brand awareness and conversion rates.

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Naturally, there’s a huge demand for professionals who can develop and manage content.

Enter the content strategist — the one who plans, oversees, and manages the entire content marketing strategy for a business. 

If you are excited about the possibility of planning and developing content for a brand, the content strategist role is ideal for you. 

This guide on how to become a content strategist covers the trajectory of a content strategist career, including content strategist job description, roles and responsibilities, and the content strategist career path. 

Who is a Content Strategist?

The growth of content marketing has been explosive in the past decade and is showing no signs of stopping.
Consumers are responding less than ever to traditional “push” marketing techniques.
Smart marketers are shifting to digital content to win the attention of potential customers, to increase brand awareness and loyalty.
Consistent, high-quality, and impactful content influences the decision-making of consumers more than any other strategy.
Businesses are presenting relevant content through blog posts, tweets, YouTube videos, and more to connect with consumers and generate leads. 

Content strategists develop, execute, and manage content strategies to attract companies’ target audiences.

They aim to increase company profitability by building brand loyalty and identifying ways to improve customer retention.

Content Strategist Job Description Template

We are looking to hire a driven content strategist to develop and execute content strategies that drive traffic and generate leads.

The content strategist’s responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research.

You should also be able to analyze user engagement metrics to determine whether the content is well-received or not.

To be successful as a content strategist, you should be able to collaborate with the marketing team to develop innovative ideas.

Ultimately, an outstanding content strategist should demonstrate exceptional content presentation skills and be able to work well under pressure.

Content Strategist Responsibilities

  1. Developing clear and engaging content that is consistent with the company’s brand image and addresses both business goals and consumer needs.
  2. Analyzing content marketing data to identify trends and anticipate consumer needs.
  3. Performing content audits to assess how well existing content is performing.
  4. Performing content gap analyses to determine what type of content is missing and what is needed.
  5. Delegating tasks to writers and editors and providing feedback.
  6. Creating, adjusting, and managing the editorial calendar.
  7. Establishing style guides that specify the writing style and tone needed to create engaging content.
  8. Developing a solid understanding of the target audience through online and traditional market research.

Content Strategist Requirements

  1. Possession of B.Sc, HNDNCE, OND in marketing, communications, advertising, journalism, or related field from a recognized institution.
  2. Proven content strategy and project management experience.
  3. NYSC Discharge/Exemption Certificate.
  4. Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
  5. High school diploma or West African School Certificate (WAEC) or National Examination Council Certificates (NECO).
  6. Ability to work with basic computer applications (e.g. Word, Excel, PowerPoint etc.).
  7. The ability to work under pressure.
  8. Strong content presentation skills.
  9. Outstanding organizational and time management skills.
  10. Excellent analytical skills.
  11. Exceptional marketing and collaborative skills.
  12. Effective communication skills.

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Content Strategist Skills

As you begin your career as a content strategist, here are a few skill sets that you’ll need to succeed.

  1. Excellent copywriting skills – if you can’t write great content, it doesn’t matter how well you strategize it.
  2. You need excellent copywriting skills to be able to plan, direct, design, and edit content that get results. 
  3. Content presentation skills – to be able to determine how content should be packaged for new and existing consumers, to induce them to take business actions
  4. Content Delivery Skills – to determine the best distribution channel to deliver content to your audience
  5. Experience in handling and strategizing marketing campaigns  
  6. Content Monetization Skills – as a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue. 
  7. Multitasking and organizational skills – you will have to handle several types of projects and people regularly
  8. Editorial competency – to conduct thorough audits to determine what content to be kept, edited, rewritten, and more
  9. Good Analytical abilities to spot patterns and trends in content marketing data
  10. Team-building skills
  11. Having a keen interest in organizational goals and targets
  12. Attention to Detail
  13. Leadership Qualities
  14. Pressure handling capabilities

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