Telesales Job Description 2021 See Updates : Current School News

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Telesales Job Description 2021 See Updates

Filed in Job by on October 8, 2021

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– Telesales Job Description –

This Telesales Representative job description is optimized for both individuals and companies/firms. Feel free to revise this job description to meet your specific job duties and job requirements.

Telesales Job Description 2021 See Updates

A career in telesales requires excellent communication and sales skills and customer service knowledge.

As a telesales representative, you will spend most of your working hours persuading prospective and existing customers to buy products or services.

Understanding the skills and requirements of a telesales position can help you determine if it is an ideal career for you.

In this article, we discuss telesales, how it differs from telemarketing and the duties and skills you need to excel in a telesales role.


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What is Telesales?

Telesales is the selling of products or services through the telephone. As a telesales representative, you reach potential and existing customers directly by phone to encourage them to buy your company’s offers.

There are two types of telesales: inbound and outbound. Inbound agents receive calls from prospective and existing customers while outbound representatives call leads to generate sales.

Telesales requires you to be patient, persuasive and persistent. You also need exceptional communication and phone skills, typing experience and the ability to thrive in an office environment.

The aim of telesales is to build repeat business through excellent customer relations. Telesales representatives contact customers to promote offers or to set up appointments to support field sales representatives.

Also known as a telemarketer, call centre representative, or telephone sales representative, a telesales representative is responsible for generating sales or donations over the telephone.

A telesales representative contacts businesses and private individuals and reads from a predetermined script to solicit sales or donations.

Telesales Representative Job Description Template

We are looking for a well-spoken telesales representative to be responsible for soliciting sales and donations over the telephone.

The telesales representative’s responsibilities include contacting potential customers, reading from a prescribed script, focusing on customer needs to close sales, and documenting customer information, purchases, and reactions.

A successful telesales representative has excellent communication skills as well as sales ability. You should be meticulous in keeping records, and able to handle all aspects of making a sale.

Telesales Representative Responsibilities

  1. Initiating sales with potential customers over the phone.
  2. Asking questions to engage customers and keep the conversation going.
  3. Listening to the customers’ needs to generate repeat sales.
  4. Gathering and documenting customer information, payment methods, purchases, and reactions to products.
  5. Keeping up to date on all products and informing customers of new products.
  6. Answering customers’ questions on the products.
  7. Meeting sales quotas.

Telesales Representative Requirements

  1. Excellent communication skills.
  2. Creative thinking skills.
  3. The patience and ability to engage customers in conversation.
  4. Good sales ability.
  5. Working knowledge of relevant computer software.
  6. Excellent interpersonal and problem-solving skills.
  7. The ability to handle rejection and stress in soliciting customers.
  8. High school diploma or West African School Certificate (WAEC) or National Examination Council Certificates (NECO)
  9. Possession of B.Sc, HNDNCE, OND concerning the applied position from a recognized institution.
  10. Any added certificate either postgraduate or professional certification will be of advantage.
  11. Ability to work with basic computer applications (e.g. Word, Excel, PowerPoint etc.).
  12. NYSC Discharge/Exemption Certificate.

Telesales Representative Skills

Telesales representatives are required to have the skills sales representatives have and then some.

This is because they do all the persuasion and selling on the phone without a physical meeting.

Here are important skills you should have to excel at a telesales job:

1. Communication

Successful telesales agents need to have excellent communication skills. They need to be able to start and maintain meaningful conversations with strangers.

Telesales representatives can quickly read the tone and pitch of the person they are speaking with and adjust their voice to create more rapport.

They need to understand the customer’s language and be able to explain difficult concepts in easily understandable terms.

Besides speaking in clear terms, they need to actively listen and be patient enough to hear customers’ concerns.

This allows them to provide personalized experiences for improved customer satisfaction.

2. Interpersonal skills

Telesales representatives must have interpersonal skills. Selling on the phone requires the ability to create rapport with the other person without seeing them.

This involves using empathy, patience and persuasion to convert leads and convince existing customers to become repeat buyers. 

Emotional intelligence, active listening and conflict resolution are also vital skills for creating continuous business.

3. Experience in sales

Telesales agents need to be knowledgeable in sales. Employers want candidates who can successfully meet sales quotas over the phone, set up appointments and follow up leads.

They need to know how to use scripts to qualify prospective customers and convince existing buyers to purchase more products or services.

A great telesales representative needs good negotiating skills to address customer complaints and convince them to buy at favourable rates.

4. Knowledge of telephone and computer systems

A good telesales representative will have a working knowledge of telephone systems.

They also need to be knowledgeable about customer relations management software and computer programs required for their duties.

5. Fast learning

Telesales agents need to have in-depth knowledge and understanding of products or services so they can explain the benefits to customers and convince them to buy from the company.

This requires agents to be fast learners because they rely on scripts to close leads.

6. Cool disposition

If you want to pursue a career in telesales, you need to have a cool temper.

Sometimes, the person on the other side of the phone may not be interested in talking, leading to tense situations.

You must be able to handle rejection calmly without allowing it to affect your job.

The Difference between Telemarketing and Telesales


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The Difference between Telemarketing and Telesales

While telesales involves selling directly to customers by telephone, telemarketing has a broader scope.

Telemarketers use phone calls to generate interest, offer information, obtain customer feedback and produce leads.

The role of telemarketing is to create sales prospects, while telesales converts the opportunities into sales and repeat buyers of a company’s products or services.

For a better understanding of telemarketing and telesales, consider their functions:


Goals of telemarketers include:

  1. Providing the customer with information about a company’s products or services in order to create interest in the brand
  2. Helping telesales teams identify and qualify potential sales leads
  3. Providing reliable and actionable data to support the telesales team to increase efficiency and productivity
  4. Pre-qualifying prospects to make the work of sales teams easier
  5. Generating repeat business by promoting new offers to customers
  6. Converting customer inquiries into sales opportunities
  7. Providing market research through outbound calling
  8. Surveying customer satisfaction


Goals of a telesales representative include:

  1. Using the data provided by telemarketing representatives to pursue promising leads with persuasion and persistence
  2. Converting difficult leads into customers
  3. Cutting costs per sales while increasing conversion rates by reducing travel expenses and number of field representatives
  4. Helping to reduce the number of people on the sales team
  5. Cold calling and helping to reduce negative reactions from leads
  6. Providing brand recognition by leaving buyers with an excellent impression of a company through effective customer relations, empathy and effective communication skills.

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