Jumia Seller Registration Guidelines for Beginners in 2021 Updated

Filed in Articles by on November 24, 2020

Jumia Seller Registration Guidelines for Beginners in 2021 Updated.

Jumia Seller Registration Guidelines: Did you know that as a retailer, you can establish your own store on Jumia.com to sell your products? if you are unaware, this article will guide you on how to become a Jumia seller and everything you need to know about Jumia seller registration.

Jumia Seller Registration Guidelines for Beginners 2020

Jumia, established in 2012 is an online marketplace in Africa for electronics, and fashion among others. It has partnered with more than 50,000 local African companies and individuals and is a direct competitor to Kilimall in Kenya and Konga in Nigeria.

So you can see that as a Jumia seller, you an opportunity to market and boost your brand to millions of people, not only in Nigeria but also in most countries across Africa.

What to Consider before Selling on Jumia

The following are what you must have before selling on the Jumia platform:

1. Brand New Products

Jumia doesn’t accept the sale of used or refurbished products, meaning you can only list new products. Plus, ensure that the products you plan to sell don’t feature in Jumia’s list of banned and restricted brands.

2. Be an Authorized Seller of a Brand

In the case of branded products, ensure you’re an authorized seller of that particular brand. Authorization comes in various forms, including licenses and trademarks. Jumia does this to protect both the seller and the brand owner.

3. Appropriate Pricing

Jumia offers premium quality products at affordable prices, which is a welcome move for end-users. So, if you’re planning to sell costly high-end products, Jumia might not be the right place for you.

4. Must have a Bank Account

Jumia pays directly into your bank account. So, you should consider opening one before starting to sell.

Jumia Seller Fees

Jumia doesn’t charge sellers trying to start their business on the platform unless the seller gets to make a sale. Then, Jumia earns from sellers as per the Revenue Share agreement. The platform decides on the revenue share.

For instance, if the Revenue Share is 85:15, for a product that sells for $80 and accumulating a shipping cost of $20, Jumia pays you $85 and keeps $15. Plus, Jumia charges a Return-to-Vendor fee, which depends on the size of the product. For a small item, you’ll incur a fee equivalent to ₦ 150. Medium items attract a fee of ₦ 300. The income share varies depending on the product category.

How to Register to Become a Jumia Seller

As a new seller, you’ll undergo a 3-step process before you can start selling, which is registration, training session, and product listing.

1. Registration

To sell on Jumia, you have to register as a vendor; the process takes about 5 minutes. Below are the steps:

  • Visit the Jumia website and scroll down to the bottom of the page. On the bottom left corner, click on “Sell on Jumia.”
  • A page will appear, click on “Start selling now”
  • A page will appear showing the registration form where you’ll fill in your company information and your products before accepting Jumia’s Terms & conditions.
  • Click on the link sent to your email. You’ll be directed to the Jumia “Seller Center” where you’ll set up the password to your account. Once done, you need to confirm your store. Here, you’ll fill in details on your personal Information, business Information, and Bank account.

2. Training Session

An email will be sent to you with a link to the “Vendor Hub” page. Click on it and complete it to complete the training session. The training is done online or offline.

Jumia provides a link to YouTube video for online training. In addition, you’ll get more tutorials on your “Vendor Hub” page. You’ll have to make a booking for offline training done every weekday.

3. Product Listing

Product listing is done on the Seller Center platform. The process varies depending on whether or not a particular product already exists on the Jumia platform. You can access the same on the Seller Center platform by clicking on “Get Started Here” on the “Vendor Hub” page.

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CSN Team.

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