Becoming an event planner is a rewarding career choice for anyone looking for exciting, ever-changing employment. A bachelor’s degree or equivalent experience can help you enter the dynamic world of event planning. In this post, we’ll look at how to become an event planner, what to anticipate from the job, and what skills you’ll need to succeed.
Find out what professionals must do to train for these careers, as well as the salary potential and job prospects.
There is no single tried and true method that miraculously leads to a career in event planning, just as there is no single road to a great event. Ingenuity, originality, and ongoing reinvention are essential in this area. Nonetheless, there are prudent actions to take to begin the trip, develop abilities, and establish a brand for yourself.
Continue reading for a list of the best tactics for launching a successful and rewarding event planning career.
Who is an Event Planner?
An event planner a professional in charge of organizing and coordinating meetings and special events, such as ceremonies, parties, weddings, business gatherings, and fundraising efforts is known as an event planner, also known as an event planner or event specialist.
They oversee finances, choose dates, choose venues, and plan lodging and transportation for attendees of events.
Usually, organizations, venues, event planning firms, or hotels and resorts employ event planners. They could also be independent contractors. They supervise an event from the beginning to the end by using their managerial abilities and aesthetic sense.
Their role is to assist one or more clients at a time in determining what they need for an event while staying within a set budget. They reserve locations and engage entertainers, caterers, and designers using this information.
They could also take on the task of designing and distributing invites to the guests on the client’s preferred guest list.
Duties of an Event Planner
The major duty and responsibility of an event planner is the ability to communicate well with the customers or guests at the venue of the event.
Also, event planners must always pay careful attention to detail using information from several sources to plan a successful event. Other Event Planner responsibilities include:
1. Meeting with clients to understand the purpose of the event
2. Planning the scope of the event, including cost, time, location, and program
3. Inspecting places to make sure they meet the client’s requirements
4. Conferring with on-site staff to coordinate details
5. Monitoring event activities to make sure the client and event guests are satisfied
6. Reviewing event bills and approving payment
What to do to Become an Event Planner?
Below are some things you need to know to become an event planner:
1. Build a Strong Foundation of Industry Knowledge
Getting educated is a terrific method to learn the fundamentals of the hospitality sector, which includes the events industry.
Make a lasting impression on potential employers by showcasing your industry-specific educational background.
Because you invested in specialist training, you will stand out. Gaining employment and launching your own event planning company both benefit from this schooling.
Additionally, it’s a fantastic opportunity to discover the range of planning positions available in the field.
2. Parlay all Event (and non-event) Experience into Relevant Experience
Whether or whether you work in the events sector, building a diverse experience portfolio demonstrates that you have acquired a relevant skill set.
Have you had any experience with food and drink? Your knowledge of food and nutrition, your ability to multitask, and your ability to establish relationships are all strong points.
Did you have a retail job? Employ your interpersonal abilities and consumer knowledge to create memorable event experiences for guests.
Maybe when it comes to planning gatherings for loved ones and friends, you’re the one to call.
Check your resumes and areas of interest for soft talents that are transferable. Choose how those abilities fit in with the events you wish to design and organize, then add them to your event planning portfolio’s experience area.
3. Balance your Logistical Experience and your Creative Output
A superb event planner uses both their creative and rational sides in their work.
Effective events are built on logic and logistics. Not only the imaginative large picture will do, but you also need to be engaged in the little points.
You’ll be thinking about floor plan layouts and event budgets, which call for rational thought and planning. Events that are poorly planned or don’t come together precisely leave participants and clients unhappy.
Conversely, event coordinators must exercise creativity. This kind of thinking comes in handy when creating visuals, coming up with themes for events, or figuring out your company’s look.
Your inventiveness sets your events apart from the competition and adds the wow factor that attracts customers.
A customized event planning checklist can help you manage logistics while ensuring you schedule enough time to generate those big, show-stopping ideas.
4. Plant Seeds for an Event Planning Career in a Sector you Love
Don’t limit yourself when it comes to looking for work at events. Many different kinds of organizations host events and are seeking to employ experts who can handle the organizing duties.
Are you enthusiastic about what a nearby non-profit does? Offer to assist the event planner or create events on their behalf.
If you have an interest in the arts or medicine, you might search for associate positions at these companies to expand your portfolio.
You are still learning a lot about events whether you work for a small restaurant that organizes and hosts social gatherings or for a pharmaceutical firm that organizes their yearly convention.
Remember these two acronyms to take advantage of the events industry’s diverse opportunities:
MEEC: This represents the marketplaces for meetings, expositions, events, and conventions. MEEC events encompass travel, hospitality, and corporate functions, frequently featuring a business-focused theme.
SMERF: Social, Military, Educational, Religious, and Fraternal markets are what this stands for. ‘Social’ markets include sports organizations, alumni events, recreational activities, and weddings as well as birthday parties, bridal showers, and family reunions. Weekend getaways are common in SMERF markets.
Even though organizing a weekend rafting trip and transportation for 25 people is very different from the sophisticated events you intend to arrange, it’s an excellent opportunity to gain experience, meet people, and create your distinctive event style.
5. Make Extensive Connections in the Events Industry
Networking is the most effective approach to get started in the events industry. It all comes down to who you know and who knows you.
Attend networking events sponsored by groups in the hospitality industry to expose you. Although it can be intimidating at first, networking is a crucial ability in this field.
Tips for in-person networking to advance your career in event planning
Discover how to enter a discussion. It’s helpful to start by concentrating on body language for this. When engaging in conversation with couples or groups of three or more, keep an eye out for those who have a somewhat open stance.
This implies that everyone is welcome to take part in the discussion. If everyone is in a closed circle or has their arms crossed, avoid engaging in conversation.
Commit to strike up one or two discussions. Recall talks about how “the more you train, the better you get” applies to exercise.
Work on your conversation starters in more casual settings, like your neighborhood gym or coffee shop, before attending networking functions.
Have an inquisitive, open-minded mindset. When you share real tales about yourself and pose sincere inquiries, networking always goes more smoothly.
Recall the right way to handle business cards. Although you should always have your business cards on you, you shouldn’t give them out just because you’ve had a discussion.
You can make meaningful connections when you give your card to someone who asks for it, but passing your card to every person you speak with is the networking equivalent of spamming email inboxes.
How to Build an Event Planning Portfolio as an Events Newbie
Staged event images are a great way to showcase your creative side. Do you have a flair for designing focal points or unique ways to incorporate natural elements?
Make connections with nearby venues, wedding boutiques, furniture rental companies, photographers, and models to arrange event layouts for publicity shots that are advantageous to all parties. Take pictures of your work both before and after.
Customize your web appearance: While photo galleries, blog postings, and videos are popular among planners, concentrate on developing one or two platforms instead of attempting to reach as many people as possible on as many platforms. It’s not the aim to be everywhere. Superior content yields superior outcomes.
Make the most of your innate ability to strike up conversations to promote online debates: You can establish a video travel blog to showcase the top event sites in your area or share checklists, advice, and your preferred event planning software with other planners.
Create a blog and share your planning-related writings there: Make connections with other organizers and propose contributing guest blog entries to their pages. Examine the submission requirements for periodicals and other media, and then send your work to them as well.
Put in some elbow grease for a worthy cause: When it comes to non-profit fundraisers and other charitable activities, charitable organizations could use a helping hand. Take the lead or join a committee to gain experience you can add to your portfolio.
Obtain customer endorsements: Consult your personal and professional networks for recommendations, regardless of whether you have organized events for them or they have had previous business dealings with you. The appropriate testimonials strengthen your credibility by demonstrating your ability to deliver on your promises.
Accept a variety of portfolio formats: There isn’t one ideal format. Use a range of choices to connect with the ideal clientele. A physical portfolio works well for face-to-face encounters, but a website puts your information at their fingers.
You can post and collect inspiration on Pinterest, which helps potential clients get a feel of your style. For potential clients, your Instagram profile is an excellent social media calling card.
Steps to Becoming an Event Specialist
Here are the most common steps to follow in becoming a successful event planner:
1. Complete a Bachelor’s Degree
In general, workers in meeting and event management must hold a bachelor’s degree.
Human resource management, event sales and sponsorships, financial accounting, contract negotiating, and relationship management are a few of the courses that students may take in these programs.
2. Gain Work Experience
Prospective event planners can start entry-level employment in a related field before transitioning to the events industry.
To get a sense of what it’s like to work behind the scenes at events, they might also look for job shadowing opportunities with a seasoned event planner.
3. Learn Industry Technology
Project management, customer relationship management, and sales and marketing software are among the tools that event planners must be proficient in.
These experts might use specialized applications like Active Network Event Register(ANER), Microsoft Project, Blackbaud, The Raiser’s Edge, Convention Industry Council (CIC), APEX Toolbox, and Marketo Marketing Automation.
4. Choose a Specialization
While some event planners prefer to specialize in a particular event style, others choose to be generalists, particularly if they wish to launch their firm.
5. Obtain a Certification
Certifications in event planning could make event planners look better to prospective employers. Depending on the domain of event planning, certification exams may have different topics.
Although the qualifications for each certification vary, most call for event planners to have finished a training course accrued a specific amount of years of experience, and passed certification exams.
6. Join a Professional Organization
New event planners can increase their job opportunities and make valuable connections by joining a professional association. It might also point to other helpful resources, like choices for continued education.
There is no sure-fire path to a career in event planning. However, these five tactics will help you get a head start on the path. You’ll acquire experience, learn skills, and make contacts that will propel you closer to your event career ambitions.
Are you ready to take the next step? Discover how to plan an event in a few easy steps and the best tools for getting event planning jobs.