Why do they call It Home Depot when the deal on home improvement and construction products to provide customers with the products and services they need.
In 1978, Bernie Marcus and Arthur Blank conceived of The Home Depot in a coffee shop in Los Angeles.
They envisioned a superstore that would offer a wide range of merchandise at low prices and with a well-trained staff.
Employees would not only be able to sell, but also guide customers of all skill levels through almost any home repair or improvement.
Far from the pretentious perfection that many other brands were projecting at the time, Home Depot chose to brand itself as approachable, laid-back, and the warehouse where DIY solutions and bargains are readily available.
As a result, they settled on a simple and straightforward e-commerce business name: Home Depot.
Why Do they Call It Home Depot?
Home Depot is a straightforward, no-frills company name.
Bernie Marcus and Arthur in their vision describe Home Depot as a place for the storage of large quantities of equipment, food, or goods, and also a location where buses, trains, or other vehicles are housed and maintained before being dispatched for service.
Home Depot immediately conjures up images of a warehouse crammed with home improvement supplies – a DIYer’s dream come true.
They’ve played well on both definitions there, with the first suggesting abundance and the second playing into the thought that has gone into their branding.
The Company’s Branding
That big orange sign has come to represent DIY and home improvement. “The team developed a logo inspired by crates used to transport freight, keeping in line with the “depot” theme,” says Home Depot.
Since its debut, the logo has aimed to inspire more doing by being stamped at an upright angle to symbolize success and christened in orange to help simulate activity.”
Home Depot began when founders Bernie Marcus and Arthur Blank were fired from their jobs. They wanted to launch a brand that was unpretentious, raw, and offered a plethora of no-frills, no-fuss DIY tools and materials.
The bright colors not only stimulate creativity, as suggested, but also add a memorable element to the brand. Nobody will ever forget the ironically bright color.
Home Depot’s statement regarding stimulating creativity through their use of color is incredibly insightful.
It shows that they have a thorough understanding of their target market. On the surface, DIY and home improvement appear to be handyman and task-related.
In reality, there is a great deal of creativity involved when working on a home to improve its appearance. Home improvement, design, and decorating turn a house into a blank canvas for DIYers.
Home Depot is a memorable and straightforward business name.