Implementation of Market Survey Reporting System
Implementation of Market Survey Reporting System
ABSTRACT
Market Survey is any organized effort to gather information about markets or customers. It is a very important component of business strategy.
The term is commonly interchanged with marketing research. Market survey reporting includes social and opinion research,
which is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques to gain insight or support decision making.
The project is designed to focus the field as a key factor to get advantage over competitors and provides important information to identify and analyze the market size,
customers/consumers behaviour and periodic sales evaluation. The package will be developed in a .net (dot net) integrated development environment (.net IDE).
The package IDE is chosen because extracted information needs to be presented in an enhanced graphical reporting format and easy communication with the database for program flexibility in windows platform.
TABLE OF CONTENTS
Certification
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE: GENERAL INTRODUCTION
- Introduction
- Statement of the problem
- Aims and Objectives
- Significance of the study
- Research Methodology
- Scope and Limitation
- Organization of the report
- Definition of terms
CHAPTER TWO: LITERATURE REVIEW
- Review of past works
- Benefits and weaknesses of survey research
- How to carry out a market survey
- Conducting online market research
- Online market research tools
- Research tools and techniques
- Writing online questionnaires
CHAPTER THREE: PROJECT METHODOLOGY
- Method of data collection
- Analysis of existing system
- Problems of existing system
- Proposed of system specification
- Advantages of the proposed system
- Design and implementation methodologies
CHAPTER FOUR: DESIGN, IMPLEMENTATION AND DOCUMENTATION OF THE SYSTEM
- Design of the system
- Output Design
- Input Design
- File Design
- Procedure Design
- Implementation of the Systems
- Hardware support
- Software support
- Documentation of the System
- program documentation
- Operating the system
- Maintaining the System
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
- Summary
- Experience gained
- Conclusion
- Recommendation
References
INTRODUCTION
Marketing concentrates primarily on the buyers, or consumers. After determining the customers’ needs and desires, marketers develop strategies that are designed to educate customers about a product’s most important features, persuade them to buy it, and then to enhance their satisfaction with the purchase.
Where marketing once stopped with the sale, today businesses believe that it is more profitable to sell to existing customers than to new ones. As a result, marketing now also involves finding ways to turn one-time purchasers into lifelong customers.
Marketing includes planning, organizing, directing, and controlling the decision-making regarding product lines, pricing, promotion, and servicing.
In most of these areas marketing has overall authority; in others, as in product-line development, its function is primarily advisory.
In addition, the marketing department of a business firm is responsible for the physical distribution of the products, determining the channels of distribution that will be used, and supervising the profitable flow of goods from the factory or warehouse.
REFERENCES
Dalrymple, D. J. (1987) “Sales forecasting practices: Results from a U.S. survey,” International Journal of Forecasting.
Dangerfield, B. J. and Morris, J. S. (1 Armstrong, J. S. (2001) “Role playing: A method to forecast decisions,” in J. S. Armstrong (ed.) Principles of Forecasting: Handbook for Researchers and Practitioners, Norwell, MA: Kluwer Academic Publishers.
David K. Goldstein and Namjae Cho, (1992). When managers use computer-based data: Dan Cavalli (2010). Sales analysis and how they can benefit your business. Article Source: http://EzineArticles.com/?expert=Dan_Cavalli
Gardner, E. S. and Anderson, E. A. (1997) “Focus forecasting reconsidered,” International Journal of Forecasting. Norwell, MA: Kluwer Academic Publishers.
Kanma H.,et al. (2003), Home appliance control system over Bluetooth with a cellular phone, IEEE Transactions on Consumer Electronics 49 (4) (2003).
