The Influence of Social Media Advertisement on Users

Filed in Articles by on October 20, 2020

The Influence of Social Media Advertisement on Users.


1.1 Background to the study
The evolution of Internet-based social media has made it possible for an individual and organization to advertise and communicate with people all over the world about product or service. Social media has been around for a very long time. Social Media is a system of communication and interaction.
It is a platform which enables people to create, share or exchange information and ideas in virtual communities and networks.
Social media differ from traditional media in different ways such as the quality, reach, frequency, accessibility, usability, immediacy and performance(Ogbonnaya,2013).
Social media technologies take on many different forms including magazines, internet forum, weblogs, social blogs, social networking, pictures, video and social bookmarking.
Social media marketing in terms of it use for advertisement help gains attention or website traffic through social media sites.
It usually creates content that attracts attention and encourages readers to share it with their social networks(Ngozi and Mustapha,2014).
It brings about opportunity for marketers to get direct feedback from consumers and has the ability to customize individual messages. Hence, making it very vital to assess the influence social media advertisement has on users.

1.2 Statement of the Problem
Social media advertisement such as Facebook has the benefits of helping businesses to reach customer all over the world so that customers can select, survey, and purchase products and services from businesses around the world (Al Kailani & Kumar, 2011).
An important agent of consumer socialization is the fact that Facebook, provide a virtual space for people to communicate through the Internet by using a social networking platform.
Social Media encourages user’s involvement which can be as simple as posting comments or giving votes or as complex as recommending content to other users on the basis of preferences of people with similar interests and lifestyles.
The increasing dependence on Facebook as social media technology for basic communication highlights the importance of analyzing how these networking sites are affecting users on a daily basis.
Most importantly, social networks such as Facebook is extremely capable of informing and influencing purchase decisions of many users as most users now trust their peer opinions of using social media platform for advertisement more than the traditional marketing strategy.
Customers who are equally known as users of social media now have the power to talk back at the brand and broadcast their opinions of the brand.


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Al Kailani & Kumar, (2011) Importance of social for business [webpage]. [accessed 09 January 2014]. Available from:
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Apparel Magazine,(2010).”Facebook To Improve Video Ads Through LiveRail Acquisition”. Forbes LLC. Retrieved July 3, 2014 HEARST newspapers.
Beaumont, C. (2010).”Twitter Users Send 50 Million Tweets Per Day – Almost 600 Tweets Are Sent Every Second Through the Microblogging Site, According to Its Own Metrics”. The Daily Telegraph (London).
Brown, A. (2011).”The tricky business of business tweeting”. The Irish Times.

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