The Limitations of Public Relations Practice in Developing Countries

Filed in Articles by on November 3, 2022

The Limitations of Public Relations Practice in Developing Countries.


The study recognizes that there are limitations to effective public relations practice in developing countries. There is grossly under utilization of the potent instrument of public relations.

The objectives of this study include:

To examine the limitations of public relations practice in developing. To satisfy part of the academic requirements for the award of a Master’s Degree in public relations. To provide an academic challenge to scholars in the area of public relations practice in developing. To offer recommendations on what actions to be taken in addressing the identified limitations.

Due to inadequate resources and the need for effective coverage, Nigeria was used as the main unit of analysis, with a sample size of 350.

The research study made use of both primary and secondary data. Albeit, the bulk of the primary data was obtained via the random distribution of structured questionnaires with multiple -choice. The secondary data came from journals, books, past research studies unpublished works etceteras.

The questionnaire used comprised multiple choice, dichotomous and open-ended questions. The instrument was pretested and that resulted into minor changes in wordings and sequence to boost its and reliability. In this study, simple arithmetic percentage was used in the analysis of the data obtained with the questionnaire. The results of this study revealed that developing countries are not effectively making use of Public Relations techniques/ strategies in their national development programmes.

Also the investigation shows that Public Relations as practiced is facing problems in developing countries and these problems are capable of hindering the effective practice of the profession.


Title Page
Certification III
Dedication IV
Acknowledgement V
Abstract IX
Table of Contents X


1.1 Introduction 1
1.2 Statement of the Problems 2
1.3 Objectives of the study 4
1.4 Significance of the study 4
1.5 Research Questions 5
1.6 Scope and limitations of the study 5
1.7 References 7


2.1 Evolution and Historical Development of Public Relations in Nigerian 8
2.1.2 Public Relations in Public and Private Sectors 10
2.2 Meaning of Public Relations 12
2.2.2 Functions of Public Relations 16
2..3 What Public Relations is not 17
2.4 Relationship between Public Relations and Marketing 18
2.5 Brief History of NIPR and FAPRA 20
2.6 Developing countries and their features 24
2.7 Role of Public Relations in developing countries 25
2.8 Factors inhibiting the Effective practice of Public Relations in developing countries 28
2.9 References 32


3.1 Research Methodology 35
3.2 Structure of the instrument 36
3.3 Determination of sample size 36
3.4 References 38


4.1 Responses to questions in section “Al” of the questionnaire. 40
4.2 Responses to questions in section “Bl” of the questionnaire. References. 42
4.3 References 52


5.1 Summary of Research Findings 53
5.2 Recommendations. 54
5.3 Conclusion. 55


Development, with respect to countries can be examined from various perspectives, depending on the countries involved For instance, the meaning attached to it by the developed countries could be different from that of the developing or less-developed countries.

This, therefore, suggests that there is not likely to be an all- embracing description or definition acceptable the world over.

However, Rogerian (1996) argued that “development is a widely participatory process of social changes in a society intended to bring about social and material advancement for the majority of people through their gaining of greater control over the environment”.

Similarly, it may not be easy to clearly separate a developing country from a less developed one due to their similarities in terms of features.

Although while some believe that there is a distinction between the two others contend that such distinction is without a difference, thereby suggesting that they are one and the same. For purposes of this study, however, the two terminologies, that is, developing and less developed, shall be used interchangeably.

A developing country can be described as one that is still in the process of attaining an acceptable degree of sufficiency in terms of resources. But for any country to attain this height there are some development tools that should be employed, and one of such is Public Relations.


DEVTIZE AND LEIDERMAN (1977) Evaluating research Proposals in the Science. N.Y, Teachers College Press.
IBANIGE (1981) Guide on Test and Measurement for teacher and Students. Calabar Paico Press and Book Ltd.
RUNKEL AND McGRATH (1972) Research on Human Behaviour: A System Guide to Method, San Francisco, Holt, Rinechart and Winston, Inc.
ADISA OLATUNDE “Public Relations and Fund generation for Non-Profit Organizations: The Case of Religious Organizations” An unpublished Research Project Submitted to the Department of Marketing University of Nigeria, 1998

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