Bachelor of Mass Media (B.M.M.) Course Details & Job Update

Filed in Career by on May 6, 2021
B.M.M.: Bachelor of Mass Media (B.M.M) is a three-year degree program that covers subjects related to communication and different mediums used for communications such as newspapers, films, radio, television, magazines, and others.

Few institutes also offer the course in part-time mode. Right here, I will tell you more about this field of study alongside its eligibility, admissions as well as job prospect. But before then have a look at the table of content

What is B.M.M. (Bachelor of Mass Media)?

BMM or Bachelor of Mass media is one of the most sought-after courses for Class 12th students. BMM is an undergraduate level three-year duration course that includes the study of different channels of communication such as newspapers, television, radio, and the internet.
In today’s scenario, media stands as an attractive career option to the Indian youth and a degree in BMM offer a wide range of job opportunities to candidates. BMM teaches students all the technical skills required to be successful in the field of media. The course also imparts other essential skills such as research aptitude and verbal as well as presentation skills to candidates.
Given below is all you need to know about Bachelor of Mass Media in terms of the eligibility criteria, required skillset, course curriculum, job profiles and more below.
If you are an inquisitive type with a creative bent of mind, BMM is just the right course for you. However, to ensure a successful career in the field of media, you must possess the below-mentioned skills and traits:

Skillset for BMM Candidates

Creativity Research skills
Communication skills Analytical skills
Interpretation skills Problem-solving skills
Observation skills Interviewing skills
Confidence Networking skills

Bachelor of Mass Media Eligibility

  • Bachelor of Mass Media requires candidates to be passed in 12th class (10+2) or equivalent in any Stream.
  • Percentage requirements may vary from Institute to Institute.
  • Some Institutes also conduct an entrance examination/test for getting admission to this degree course. The entrance examination/test generally consists of a written paper, group discussion, and personal interview.

Bachelor of Mass Media Subjects/Topics

  • Mass Communications: Concepts & Processes
  • Media Laws and Ethics
  • History of Broadcasting
  • Research Methodology
  • Communicative English
  • Introduction to Mass Communication
  • Photo-Journalism
  • Copywriting

Bachelor of Mass Media Specializations
Specializations are generally provided in the 3rd year, which can be in:

  • Journalism
  • Advertising
  • Film Making
  • Advertising
  • Public Relations
  • Corporate Communications

Bachelor of Mass Media Syllabus

Syllabus of Mass Media as prescribed by various Universities and Colleges.

Sem. I
Sr. No. Subjects of Study
1 Introduction to Sociology
2 Effective Communication Skills I
3 Fundamentals of Mass Communications
4 Introduction to Computers
5 Landmark Events in 20th Century History of World, India & Maharashtra
6 Introduction to Economics
Sem. II
1 Political Concepts and Indian Political System
Effective Communication Skills – II
Principles of Management & Marketing
Introduction to Psychology
Translation Skills
Introduction to English Literature
Sem. III
1 Introduction to Public Relations
Introduction to Media Studies
Culture Studies
Advanced Computers
Introduction to Creative Writing
Sem. IV
1 Photography and Print Production
Introduction to Advertising
Introduction to Journalism
Radio and Television
Mass Media Research
Organizational Behaviour
Sem. V
1 Advertising
Advertising in Contemporary Society
Advertising Design (Project Paper)
Consumer Behaviour
Media Planning and Buying
Brand Building
Sem. V
1 Journalism
Feature and Opinion
Journalism and Public Opinion
Indian Regional Journalism
Newspaper & Magazine Making (Project Paper
Sem. VI
1 Advertising
Contemporary Issues
Advertising & Marketing Research
Legal Environment & Advertising Ethics
Financial Management for Marketing & Advertising
Agency Management
Principles and Practice of Direct Marketing
Sem. VI
1 Journalism
Contemporary Issues
Press Law and Ethics
Broadcast Journalism
Business and Magazine Journalism
Internet and Issues in the Global Media
News Media Management

Bachelor of Mass Media Colleges

  • Jai Hind College, Mumbai
  • University of Mumbai, Mumbai
  • St. Xavier`s College Mumbai, Mumbai

Bachelor of Mass Media Course Suitability

  • Students should have an eye for details, keen awareness about media laws, creative, spontaneous and unique.
  • They should be hard-working and have good communication and interpersonal skills.

How is Bachelor of Mass Media Course Benefits?

  • It provides a normal person broad-based education, in-depth knowledge and understanding of the mass media which will not only employ him but also provide job satisfaction.
  • Mass Communication Careers abound, and graduates can find jobs in the news media, advertising or public relations agencies, publishing houses, and research institutes. The growth of the Internet has increased the demand for writers who can generate content for various online portals.
  • One can pursue higher education like – master’s in journalism or Mass Communication.
  • The course forms a concrete ground for developing good communication skills and nurtures the creative skills of the candidates.

B.M.M. Employment Areas

  • All India Radio
  • Central Information Service
  • Newspapers
  • Periodicals and Magazines
  • Press Information Bureau
  • T.V. Channels
  • Websites

B.M.M. Job Types

  • Columnist
  • Correspondent
  • Editor
  • Freelance Writer
  • Journalist
  • News Analyst
  • Photojournalist
  • Proof-reader
  • Reporter

However, that being said, you should always do your research well before opting in for a course like this.
Read reviews, ask your friends and family, and visit each college before making a decision. Share this article with your friends and loved ones on social media if it was helpful.
CSN Team.

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