Marketing Project Topics and Full Materials for Research : Current School News

Marketing Project Topics

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COMPLETE LIST OF MARKETING PROJECT TOPICS AND THEIR RESEARCHED MATERIALS

Corporate Image, Reputation and Identity Building: the Role of ESBS for Enugu State Government

Corporate Image, Reputation and Identity Building: the Role of ESBS for Enugu State Government. ABSTRACT This study is on the role of Enugu State Broadcasting Service in building the corporate image, reputation and identity of the Enugu State Government. It sought to find out; if the Enugu State government has any deliberate and sustainable policy/approach […]

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Marketing Strategies and the Execution of Poverty Alleviation Programmes in Nigeria

Marketing Strategies and the Execution of Poverty Alleviation Programmes in Nigeria. ABSTRACT Poverty reduction, no doubt, is an integral part of development which in this context, refers to meeting of basic human needs and improvement in total quality of life. Since the satisfaction of basic human  needs and  wants is critical for development, poverty alleviation […]

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The Impact of Public Relations on Customers Patronage of New Generation Bank in Nigeria

The Impact of Public Relations on Customers Patronage of New Generation Bank in Nigeria. ABSTRACT The research work  focuses  on  the  public  relations  influence  on  customer’ patronage of new generation banks (NGBs)  in Enugu .  four  banks were selected Diamond  Bank,  Zenith  Bank. United  Bank  for  Africa (UBA) and ECO Bank .The main problem talked […]

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The Role of Advertising in Product Promotion in the Wine and Spirit Industry

The Role of Advertising in Product Promotion in the Wine and Spirit Industry. ABSTRACT Business uses various promotional methods to communicate with individuals, groups, and organizations much like product, price, distribution and promotion make up the marketing mix. Promotion is one of the marking mix elements. Promotion can equally be seen as the marking activities […]

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Product Branding as a Tool for Increasing Consumer Loyalty in the Telecommunication Industry in Nigeria

Product Branding as a Tool for Increasing Consumer Loyalty in the Telecommunication Industry in Nigeria. ABSTRACT   Prior to the advent of GSM in 2001, phone penetration was low to the verge of negligible. Nitel had the monopoly. But all that changed with the GSM revolution brought by the licensing of Econet (now Airtel), Mtel, MTN and the later […]

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The Impact of Public Relations in Nigerian Political Parties’ Campaign Programme in the South East of Nigeria

The Impact of Public Relations in Nigerian Political Parties’ Campaign Programme in the South East of Nigeria. Abstract Political parties are faced with managing several challenges in trying to ensure that their candidates win election successfully. These challenges includes but not limited to finance, crisis management, media relations, information management, corporate image and reputation management, […]

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Consumer Acceptance of Made in Nigeria Packaged Food Products In Enugu

Consumer Acceptance of Made in Nigeria Packaged Food Products In Enugu. ABSTRACT This research study is on consumer’s acceptance of Nigerian made packaged food products in Enugu using Cosmetic and Food Product as a case study. The focus of this study is basically detailed on the statement of problem in a broad perspective of consumer’s […]

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Determinants of Consumer Brand Patronages of Selected Malt Drinks in Some Tertiary Institutions in South East

Determinants of Consumer Brand Patronages of Selected Malt Drinks in Some Tertiary Institutions in South East. ABSTRACT Branding had been mostly regarded as being very crucial and indispensable in  the  identification of a company’s product from those of the competitors, especially when one considered the several functions it performed  on  consumers’  decision  and  satisfaction. Hence, […]

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Marketing for Service Firms: Strategies for Improving Service Quality in Telecommunication Industry in Nigeria

Marketing for Service Firms: Strategies for Improving Service Quality in Telecommunication Industry in Nigeria. ABSTRACT Due to constant complaint about the unavailability and provision of telecommunication services in Nigeria, this research work tends to answer basic customer questions and complaints, and present it to the awareness of telecom firms in enabling them providing quality services, […]

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Influence of Corporate Restructuring on the Performance of Nigerian Banks

Influence of Corporate Restructuring on the Performance of Nigerian Banks. Abstract   The history of banking development in Nigeria has been punctuated by periods of distress in the sector. The earliest is in the 1950s. Another wave of distress is followed in the 1990s, which elicited the use of corporate restructuring as a strategy in […]

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