Ads: Get Admission into 200 Level and Study any Course in any University of Your Choice. Low Fees | No JAMB UTME. Call 09038456231

Book Exhibition as A Marketing Strategy for Library Services in Academic Libraries in North – East Nigeria

ADS! Obtain Up to N300,000 Cash in the 2020 Aspire Contest

Book Exhibition as A Marketing Strategy for Library Services in Academic Libraries in North – East Nigeria.

ABSTRACT

This research work investigated book exhibition as a marketing strategy for improving library services in three academic libraries. A descriptive research design was used for the study. The area of the study was North–East Nigeria. The total population for this study was 5312 persons (68 librarians and 5244 library-users) in Modibbo Adamawa University of Technology, Abubakar Tafawa Balewa University and Federal University Wukari.

A multi-stage sampling technique was used to draw a sample size of 367 respondents which constituted the sample. Six research questions guided the study. Three instruments were used for data collection, namely: a structured questionnaire, an interview, and an observation checklist. The instruments were validated by research experts in the field of Library and Information Science.

A total number of 367 copies of the questionnaire were distributed to the sampled respondents. A total of 314 copies of each of the questionnaire and observation checklist were correctly filled and returned. This number represented 97% of the number given out to the respondents used for this study.

In analyzing the data gathered using the instruments; frequency table and mean score were used for the questionnaire and observation checklist, while the data from the interview were presented in prose narrative form. The findings revealed that book exhibition on “architecture and arts” and “promotion of library to users” are occasions in which books are being exhibited.

INTRODUCTION

Libraries are the important centres or institutions which market  information services to their users. A library is  a public institution or establishment charged with the care of collection of books, the duty of making them accessible to those who require the use of them,  and the task   of converting every person in its neighbourhood into a habitual library goer and reader of books (Kumar, 2004; Chaudhary, 2008).

Conceptually,  academic  libraries all over the world are seen   as those libraries established in institutions of higher learning be it universities, polytechnics, colleges of education, or other similar or related institutions (Edom, 2013). These libraries are established primarily to support and enhance the full realization of the educational goals  of  parent institutions as well as the educational objectives of the students.

Service is the provision of work, accommodations or ministrations desired by a customer. In the context of this study, a library is a place entrusted with such services as the acquisition, organisation, preservation,  storage, retrieval and dissemination of information. Such library services as those listed above are offered to users through effective marketing processes and extension services such as library visits, ceremonies, etc. to enable users identify and locate materials relevant to their work.

REFERENCES

Academic Librarian. (2008). Retrieved from www.prospects.ac.uk/p/type s-of-job/academic- librarian-job-description.jsp on may 12,2010.

Adekanye, O. (2006). Public Relations in Nigeria University libraries: a critical appraisal.Journal of Library and Information Science, 8(1):31-40.

Adeyoyin, S. O. (2005). Strategic planning for marketing library services. Library Management, 26(8/9):494-507. Available at: http://www.emeraldinsight.com/journals.htm?issn=0143- 5124&volume= 26&issue =8/9&article (Retrieved 16 October, 2011)

Aguolu, C. C. & Aguolu, I. E. (2002). Libraries and Information management in Nigeria.Maiduguri: Ed-Linform services.

Aina, L. O. (2004). Library and information science: Text for African perspective.Ibadan:Stirling-Horden Publishers (Nig.) Ltd.

Ajayi, N. A. & Adetayo J. O. (2005). Utilization of library  books  to  enhance  academic excellence in Nigeria tertiary institution: A case study of Hezekiah Oluwasami Library O.A.U., Ile-Ife. Journal of Social Science,10(2):119-122.

 

Enter your email address:

Delivered by TMLT NIGERIA

Join Over 3,500 000+ Readers Online Now!


=> FOLLOW US ON INSTAGRAM | FACEBOOK & TWITTER FOR LATEST UPDATES

ADS: KNOCK-OFF DIABETES IN JUST 60 DAYS! - ORDER YOURS HERE

COPYRIGHT WARNING! Contents on this website may not be republished, reproduced, redistributed either in whole or in part without due permission or acknowledgement. All contents are protected by DMCA.
The content on this site is posted with good intentions. If you own this content & believe your copyright was violated or infringed, make sure you contact us at [[email protected]] to file a complaint and actions will be taken immediately.

Tags: , , , , , , ,

Comments are closed.