Book Exhibition as A Marketing Strategy for Library Services in Academic Libraries in North – East Nigeria
Book Exhibition as A Marketing Strategy for Library Services in Academic Libraries in North – East Nigeria.
This research work investigated book exhibition as a marketing strategy for improving library services in three academic libraries. A descriptive research design was used for the study. The area of the study was North–East Nigeria. The total population for this study was 5312 persons (68 librarians and 5244 library-users) in Modibbo Adamawa University of Technology, Abubakar Tafawa Balewa University and Federal University Wukari.
A multi-stage sampling technique was used to draw a sample size of 367 respondents which constituted the sample. Six research questions guided the study. Three instruments were used for data collection, namely: a structured questionnaire, an interview, and an observation checklist. The instruments were validated by research experts in the field of Library and Information Science.
A total number of 367 copies of the questionnaire were distributed to the sampled respondents. A total of 314 copies of each of the questionnaire and observation checklist were correctly filled and returned. This number represented 97% of the number given out to the respondents used for this study.
In analyzing the data gathered using the instruments; frequency table and mean score were used for the questionnaire and observation checklist, while the data from the interview were presented in prose narrative form. The findings revealed that book exhibition on “architecture and arts” and “promotion of library to users” are occasions in which books are being exhibited.
Libraries are the important centres or institutions which market information services to their users. A library is a public institution or establishment charged with the care of collection of books, the duty of making them accessible to those who require the use of them, and the task of converting every person in its neighbourhood into a habitual library goer and reader of books (Kumar, 2004; Chaudhary, 2008).
Conceptually, academic libraries all over the world are seen as those libraries established in institutions of higher learning be it universities, polytechnics, colleges of education, or other similar or related institutions (Edom, 2013). These libraries are established primarily to support and enhance the full realization of the educational goals of parent institutions as well as the educational objectives of the students.
Service is the provision of work, accommodations or ministrations desired by a customer. In the context of this study, a library is a place entrusted with such services as the acquisition, organisation, preservation, storage, retrieval and dissemination of information. Such library services as those listed above are offered to users through effective marketing processes and extension services such as library visits, ceremonies, etc. to enable users identify and locate materials relevant to their work.
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