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Product Marketing: A Strategic Step For Libraries In The Information Age

Product Marketing: A Strategic Step For Libraries In The Information Age. ABSTRACT This project is on product marketing – A strategic step for libraries in the information age. The study aims at presenting product marketing as a strategic step that all types of libraries must take in order to remain relevant in the information age […]

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Enhancing The Quality of Imo State Public Library Services Through Public-Private Partnership

Enhancing The Quality of Imo State Public Library Services Through Public-Private Partnership. ABSTRACT This study focused on ‘Enhancing the Quality of State Public Library Services through Public-Private Partnership Initiatives’. The study was aimed at finding out the types of public-private partnership in public libraries as well as identifying the benefits and challenges of public private […]

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