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Audience Perception of the Role Women in Advertisements

Audience Perception of the Role Women in Advertisements. PROCEED NOW TO DOWNLOAD PAGE Abstract The manner of the portrayal of women in advertisement and the media in general has been a key issue of social discourse. This research investigates audiences perception of the role of women in advertisement; A study of Delta soap TV advertisement. […]

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The Perception of Audience Toward the Portrayal of Gender Use in Local Advertisements Content

The Perception of Audience Toward the Portrayal of Gender Use in Local Advertisements Content. Abstract The study investigated audience perception of the portrayal of gender in Nigeria advertisements.   The research adopted a survey research design with a sample size of 400   derived from a population  of 301,657. The questionnaire which was the main data collection […]

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