Audience Perception of the Use of Cartoons in Newspapers.
Cartoons has more recently become a more prominent feature in newspapers. An increasing number of publishers and editors has realized its relevance and are beginning to exploit its full potentials.
Despite its usefulness and popularity in many media houses, one wonders, as replete and common placed as these cartoons are in newspapers, do they command the attention, yet alone the readership of the reading audience? Hence, this researcher sort to know the pattern and trend of: Audience perception of the use of cartoons in newspapers using Awka Urban as a case study.
Employing the survey research method enabled by administering self-administered questionnaire, this study found out that newspaper readership and cartoon in newspaper readership is generally high among Awka Urban residents.
With the humor and inherent message being the major reasons why readers read cartoons in newspapers, it is clear that cartoons are not seen as mere pieces of drawings to make readers laugh, rather it leaves a trail of telltale in its wake.
Even though this study reveals that cartoons are not essentially why people buy newspapers, many newspaper readers do not consider their reading experience complete without reading one or two cartoons. Going by various findings of this study, more newspapers need to incorporate cartoons into their editorial menu, using it more strategically, appropriately and responsibly.
Table of Contents
Title Page i
Certification Page iii
Table of Contents vii
CHAPTER ONE: INTRODUCTION
1.1 Background of Study 2
1.2 Statement of Problem 6
1.3 Purpose of Study 7
1.4 Objectives of Study 7
1.5 Research Questions 8
1.6 Scope of Study 9
1.7 Significance of Study 9
1.8 Definition of Terms 10
CHAPTER TWO: LITERATURE REVIEW
2.0 An Overview of Print Media Messages 11
2.1 History of Cartoon 12
2.2 History of Cartooning In Nigeria 15
2.3 Form of Satire in Nigeria 16
2.4 Modern Cartooning In Nigeria 16
2.5.1 Importance of Newspaper Cartoons 23
2.5.2 Functions of Newspaper Cartoons 24
2.6 Review of Literature 26
2.7 Theoretical Framework 28
2.8 Review of Relevant Empirical Research 30
2.9 Summary 32
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction 33
3.2 Research Design 33
3.3 Area of Study 34
3.4 Population of Study 34
3.5 Sampling Technique and Size 34
3.6 Research Instrument for Data Collection 37
3.7 Content Validity 38
3.8 Data Collection Method 38
3.9 Method of Data Analysis 38
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Data Presentation 39
4.1.1 Response Rate 39
4.1.2 Demographics Variables 40
4.1.3 Analysis of Physiographic Variables 42
4.2 Analysis of Research Questions 49
4.3 Discussion of Findings 50
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary 52
5.2 Conclusion 53
5.3 Recommendations 54
5.4 Limitations 54
Ever since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different roles depending on the cartoon and caption used. Cartoon for many is for entertainment and funny graphics.
One of the major reasons for using cartoon in newspapers is to set agenda on current issue or matter which may neither be expressed by news and features including editorial page.
Cartoons have over the years become a major feature of newspaper and magazine content in Nigeria. A panoramic observation would reveal that most daily newspapers and weekly magazines publish various cartoons and comic strips.
The Punch, the Guardian, New Nigerian, Nigerian Tribune, Tell, Newswatch, the News, etc, all publish cartoons and comic strips on social, political and economic affairs of the country or as illustrations of some editorial matter. Some of these cartoons have become so popular that some newspapers and magazines are sought by some readers because of their cartoons.
Cartoons in newspapers is used by media houses to pass various messages across to its readers but it seems that most readers now view cartoons in newspapers as a source of humor only. This study will show the functions of cartoons in newspapers, its importance and also audience perception of cartoons in newspapers.
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